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Packaging design – LAKRIZ_

This is a packaging project for DMJX. Our assignment was to create three packages for a fictional licorice brand. In my case, I named my brand “LAKRIZ”. A little play on word with the Danish word lakrids. The assignment was to create three different flavors, Spicy, Salt & Sweet. I added an extra flavor to the different variants – Spicy chili, Sea Salt & Sweet Honey. My design is characterized by a minimal and raw design with few clean colors. I created some simple icons to r epresent the different flavors.

Enyoy!


Software used:
Illustrator & Photoshop